![]() ![]() If you are looking for a comparison, it can be thought of as a combination of Facebook, Whatsapp, Google News, Google Pay, Tinder, and Pinterest, with the option of adding millions of additional third-party apps called WeChat Mini-Programs to enhance the experience. With the range of services available within the app, it is no surprise why it has become the most popular social networking platform in the country. The Chinese use it for everything from paying bills, making investments, hailing taxis, booking restaurants or flights, shopping, transferring money, and making posts on WeChat Moments (similar to a Facebook timeline). It is an all-in-one messaging app from Tencent, with games, online shopping, and financial services built-in. WeChat has a staggering user base of over 1.26 billion monthly users, with users spending an average of over 70 minutes a day on the app. ![]() Here is a list of the top Chinese social media networks and what makes each of them popular amongst netizens. You will have a better chance of success if you establish your business on the right platform. There are many different Chinese social media sites, networking, and e-commerce platforms available, each with its own niches and marketing tools. What Are the Top Chinese Social Media Platforms ![]() Understanding what Chinese social media platforms your customers spend their time on will help you formulate your marketing strategy, so take a look at the top social media in China. Its largest social media platforms can rival even Facebook’s revenue and monthly active users. Social media is an important part of everyday life in China - the country has the largest online population in the world, its 1 billion internet users dwarfing the second-largest (India’s 800 million) and the third-largest (USA’s 300 million). None of these platforms will be a 1-to-1 analog of the Western sites you are used to, but they share some similar features and principles that can help you get started. Thus, you need to learn about Chinese social media platforms if you truly want to grow your brand presence in China. China’s Social Media Landscapeįirst off, an important thing to remember is that Western social media platforms, including Facebook, Twitter, Instagram, and YouTube, are banned by the government and are inaccessible to Chinese consumers. In this article, we will review the top Chinese social media, as well as how to use Chinese social media for promoting a brand in China, in order to help foreign companies increase their reputation and visibility. One of the key considerations in modern marketing is social media, but the tried-and-true methods you may be familiar with for sites like Facebook, YouTube, Twitter, and so on will not apply to Chinese social media marketing. Western businesses looking to expand their customer base are understandably interested in convincing this huge audience to buy their products and services, but the road to success in China is different from that in the West. With a population of 1.4 billion citizens and over 1 billion social media users, China is a formidable giant in the world’s market. ![]()
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